Fashion
The Instant Pot Goes Streetwear

The Instant Pot Goes Streetwear

In 2019, Rhude designer Rhuigi Villaseñor considered what makes people gravitate towards his ready-to-wear designs, which are often inspired by old-school Americana, from the paisley bandana to the Marlboro logo. He wondered: “Sometimes I think it’s nostalgia, or maybe it’s yearning for something new?” For his latest move, Villaseñor is partnering up with homegoods purveyor Instant Brands to put the Rhude spin on familiar products for a kitchenware capsule that’ll include, among other things, a logo’d Instant Pot pressure cooker, glass Pyrex dishes, and a real-deal, $600 Chicago Cutlery chef’s knife. All branding is rendered in Rhude’s signature shade of… Read Full Article