YouTube Sets Return Date for TV Upfronts in 2023

YouTube is coming back to pitch ad buyers on the streaming giant’s content breadth — including across YouTube TV and Shorts — and its massive audience during the 2023 TV upfronts week in New York. The video platform will host its Brandcast marketing event on May 17 at Lincoln Center’s David Geffen Hall in New York City. That’s the same day Netflix is slated to make its first-ever upfronts spiel to the Madison Avenue crowd, after the streamer launched its ad-supported tier in November, at the Paris Theater (which Netflix owns). YouTube had held its first Brandcast presentation during TV… Read Full Article