You Can Now Wear Air Jordans in the Metaverse

A Jumpman’s a Jumpman, whether you’re leaping towards a basketball hoop or out of the Battle Bus. While Nike isn’t rereleasing the beloved Air Jordan IX Cool Grey in the real world until December 11, the sneaker is already available in the metaverse: the company partnered with Epic Games, the developer behind Fortnite, to introduce a new line of Jordan wearables to the game, all coordinated to the Cool Greys’ icy hues. The promotion also introduces a new in-game interactive experience called the Jumpman Zone, where players can hone their trickshots to win Jordan-branded skins (the outfits or other cosmetic… Read Full Article