WWE, Fanatics Set Long-Term Sports and Entertainment Partnership

WWE and Fanatics have partnered on a new long-term sports and entertainment deal, Variety has learned. The deal will see Fanatics use their digital sports platform to create an enhanced experienced for WWE fans all over the world. It encompasses areas including e-commerce and licensed merchandise as well as physical, digital, and NFT trading cards. The businesses under the Fanatics umbrella that will work with WWE under the deal include Fanatics Commerce, Fanatics Collectibles and Candy Digital. “Fanatics is the industry leader and [Fanatics CEO] Michael Rubin is a visionary,” said Vince McMahon, WWE chairman and CEO. “We believe this… Read Full Article