Why Luxury Brands Are Investing in Re-Staging Fashion Shows

On the sands of Miami Beach, Chanel built a cabana-lined, boardwalk-style runway — complete with a beach club — to stage a fashion show in early November. Except, there was technically no new collection. Instead, the French house was showcasing its most recent Cruise line, which was presented in Monte Carlo in May and is set to hit stores in the few weeks. Same looks, and even some of the same Chanel regulars sitting in the beach chairs that served as a “front row”) that the house had already released. It’s an example of a growing trend among luxury brands,… Read Full Article