We Have an Early Contender for This Year’s ‘Fashion Collaboration Most Likely to Go Viral’

Photo: Courtesy of Ganni In 2022, there are a few elements of a fashion launch that can position it to go viral. There’s the brand itself, and whether it has a large, devoted following it can harness to drum up excitement. Then, there’s the novelty or even surprise factor that the product brings to the market. Finally, there’s the extra credit if it taps into some trend or conversation in the zeitgeist — like, say, late ’90s and early aughts nostalgia. Well, Ganni’s latest collaboration checks all those boxes. The beloved Scandi fashion brand is releasing a collection with aughty… Read Full Article