The Weeknd Knows There’s Nothing Cooler Than Wearing a “Ladies” Watch

For more insider watch coverage, get Box + Papers, GQ’s newsletter devoted to the watch world, sent to your inbox every Thursday. Sign up here. The Idol, the new HBO show starring The Weeknd, debuted to, erm, uneven reviews at Cannes yesterday. Still, that didn’t prevent the cast from putting on a killer display on the red carpet, where the singer continued one of the most sensible horological trends of 2023. The Weeknd’s stunning gem-set Piaget, the Limelight Gala High Jewelry Watch, was technically designed for—and marketed to—women. “More than a women’s luxury watch…” reads a bit of copy on… Read Full Article