The Accidental Making of an ‘It’ Thong

Hannah Richtman, the brains behind beloved New York vintage destination The Break, created what has become social media’s most coveted underwear on accident. In a viral TikTok uploaded back in September, she shared the story behind Gush and gave a (literal) cheeky sneak peek of its core item: the thong. (Note that the website is NSFW.) But this all began further back, in January 2021. The Break’s traffic was stagnant and, like many others trapped at home, Richtman was spending most of her time online. She’s always been a fan of thongs: A proud, self-proclaimed exhibitionist and an admirer of… Read Full Article