Spotify Is Considering Raising U.S. Subscription Prices, CEO Daniel Ek Says, Following Apple and YouTube

For years, there has been one quick solution to at least partially remedy the low royalty payments most musicians receive from streaming services: Raise subscription prices. In the past several years, streaming has revived a music industry that had seen its revenue literally cut in half due to illegal downloading and plummeting CD sales. Yet the the U.S. subscription price, which was set at $9.99 per month at the dawn of the streaming age more than two decades ago to mirror the cost of a Blockbuster video-rental subscription, implausibly had not budged until recent weeks. In fact, the ground war… Read Full Article