Sony Music Stakes a Claim in Israel Via New Joint Venture With Josh and Sam Fluxgold (EXCLUSIVE)

As Israel continues to lead in content creation for the screen, companies are starting to pay closer attention to musical talent the country can offer. In July 2021, Universal Music Group opened a Tel Aviv outpost housing recorded music and publishing units, run by managing director Yoram Mokady and general manager Itamar Shafrir, respectively. A year later, Warner Music announced its Israel arrival by hiring a local GM, Mariah Mochiach, but holding off on office space. And now Sony Music is jumping in via a joint venture with brothers Josh (pictured above at right) and Sam Fluxgold (at left) under… Read Full Article