SKIMS’ Valentine’s Day Campaign Stars Lucia and Mia From ‘The White Lotus’

SKIMS is not a multi-billion-dollar company for nothing. Kim Kardashian built her shapewear and loungewear empire using, yes, the fame and funds she already had at her disposal, but also her clear talent for splashy marketing ideas. (Of course, I’m not under any illusion that she doesn’t also have an amazing marketing team, but she is actually pretty involved.) Anyway, after casting Kourtney Kardashian and Megan Fox for a campaign in September 2021—shortly following their VMAs antics—SKIMS has once again tapped bang smack in the middle of the zeitgeist by recruiting White Lotus season two actresses Bea Granno and Simona… Read Full Article