Shondaland Taps Alyssa Schimel to Steer Communications; Marco Esquivel Rises to VP

PR veteran Alyssa Schimel has been tapped to help run PR and marketing efforts for Shondaland, Shonda Rhimes’ Netflix-based production operation. Separately, Marco Esquivel has been upped to vice president of creative content. Schimel will serve as vice president of communications and marketing for the company. She’ll steer marketing strategies for all content produced by Shondaland, including ABC’s “Grey’s Anatomy” and “Station 19,” as well as the growing roster of Netflix series including the upcoming Season 2 of “Bridgerton” and the anticipated limited series “Inventing Anna” in February. She will also work on consumer products, merchandise and live event activities… Read Full Article