New ITVX Service Boosts ITV’s Streaming Hours 55% in Launch Month

ITVX, U.K. broadcaster ITV’s new, free, ad-funded streaming service, had a robust launch month delivering a 55% increase in ITV’s streaming hours in the first month after its launch (Dec. 8, 2022 – Jan. 7, 2023) compared to the same period last year. ITV’s previous streaming service was known as ITV Hub. During the launch month ITV’s online users increased by 65% compared to the same period last year. The latter stages of the soccer World Cup were big draws while ITVX’s new exclusive content also performed strongly, attracting new viewers, ITV said in a statement on Friday. New content… Read Full Article