Fashion
Must Read: The State of Brick-and-Mortar Retail, Meet the TikTok-Only Fashion Publication

Must Read: The State of Brick-and-Mortar Retail, Meet the TikTok-Only Fashion Publication

Photo: SeongJoon Cho/Bloomberg via Getty Images These are the stories making headlines in fashion on Friday. The state of brick-and-mortar retail in 2022 Daniel-Yaw Miller looks at how “the standards of brick-and-mortar retail have evolved since the pandemic struck” for Business of Fashion. With receding e-commerce growth, in-person shopping has seen renewed focus; retailers are turning to experiential shopping opportunities and pop-ups to cater to consumers’ desire for enhanced, benefit-driven in-person store visits. {Business of Fashion} Meet the TikTok-only fashion publication Elle’s Véronique Hyland explores the popularity of the TikTok-only publication, Rag Report, which breaks down a wide range of… Read Full Article