Fashion

Must Read: Morphe’s Celebrity-Partnerships Model Failed, Phoebe Bridgers Covers ‘Teen Vogue’
Photo: Eugene Gologursky/Getty Images These are the stories making headlines in fashion on Wednesday. Morphe bet big on celebrity and influencer beauty — and, well, it failed Hold onto your palettes. Morphe bet big on celebrity beauty, focusing on collaborations with influencers like James Charles and Emma Chamberlain, but now the brand faces major uncertainty ahead. Forma Brands, the incubator behind Morphe, may need to file for Chapter 11 bankruptcy as some speculate the company is $600-$700 million in debt. Business of Fashion explores how the cosmetic brand’s tough competition and “troubled attempts to launch new makeup and skin care… Read Full Article
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