MGA Entertainment Leans Into Content and Fandom With ‘Shadow High’ Video Release

Toy maker MGA Entertainment keeps a close watch on the superfans for its many franchises through its YouTube channels and social media platforms. The Rainbow High doll line has been a hit since its debut in mid-2020. MGA has delivered a steady stream of short-form content via YouTube and a Netflix-licensed series to burnish the brand that revolves around female characters who attend a performing arts high school. It’s a prime example of how content is becoming commerce in new ways beyond product placement in a Saturday morning cartoon show. For Rainbow High, the storytelling executed through digital content is… Read Full Article