Lizzo on Launching New Shapewear Line and Going Up Against SKIMS

Lizzo is busier than ever at the moment. She did double duty this weekend hosting and performing on Saturday Night Live, she’s gearing up to drop her highly-anticipated new album, Special, in July, and is celebrating the launch of her new shapewear line, Yitty, which debuted on April 12. With her foray into the shapewear space, the singer is a mogul in the making, following the likes of Rihanna (with her lingerie brand Savage X Fenty) and Kim Kardashian (with her “solutionswear” brand, SKIMS). It could feel like a lot of pressure to stand out in a celebrity-saturated market, but… Read Full Article