It Looks Like the Yeezy Gap Hoodie Is a Hit

On the morning that the Yeezy Gap hoodie dropped last month, I’d set up shop at a café by my apartment in Brooklyn. It’s a place frequented by the kinds of patrons who wear tightly-rolled fisherman beanies and Aimé Leon Dore New Balances. A pair of twenty-something men sat down at the table next to mine and I overheard them chatting while feverishly scrolling on their phones. I only caught bits of their conversation—“What color should I get?” and “Wait, are they sold out already?”—but I had a hunch that they were talking about Kanye’s new “perfect hoodie.” Plus, I’d… Read Full Article