Illuminative, Nielsen Reveal New Findings on the Impact of Native Content and Representation

New data from Illuminative, the Native women-led social justice organization, and Nielsen’s Seen on Screen case studies reveals the number of indigenous people in lead roles across TV and streaming has expanded over the past two years, but there’s still much room for growth. The findings claim the number of indigenous lead recurring roles increased 100% between 2021 and 2022, despite overall representation of indigenous people remaining below population parity. Only 1% of shows across all platforms feature indigenous representation as a lead or recurring character. “Visibility is power, and we as Native peoples know firsthand the importance of being… Read Full Article