How to Embrace the Coastal Grandmother Aesthetic

Fashion moves fast, but #fashiontok moves faster. With a blink of an eye, there’s a new “core” trend popping up on our FYP that ends up going viral (see: “tenniscore”). The latest aesthetic the internet is obsessing over evokes the styling of a Nancy Meyer movie, where the leading ladies often dress in comfy cardigans and easy beachwear for their house-by-the-coast lifestyles. TikToker Lex Nicoleta, who takes credit for coining the new aesthetic, calls it “coastal grandmother” (not to be confused with “grandmacore“). After one month, the hashtag #coastalgrandmother has garnered 14.2 million views and counting on the social media… Read Full Article