HBO Max Europe Launch: Service Debuts Aggressive Half Price Offer in Nordics, Spain

It’s a once in a lifetime offer, literally. From today through to Nov. 30, HBO Max will offer new subscribers in parts of Europe the chance to sign up for the lifetime of their subscription at half the monthly retail price, for as long as they don’t unsubscribe. The offer is being made as HBO Max launches on Oct. 26 in its first six European territories: Spain and Andorra and the four Nordic countries of Norway, Sweden, Finland and Denmark. It’s a highly aggressive offer, undercutting Netflix and Disney Plus for new subscribers. In Spain and Finland, for example, where… Read Full Article