Gap x Dap Signals a New Way Forward for the Retailer

Gap is on the prowl. For decades, the mall brand was content to be there when you needed a new pair of khakis, a logo hoodie, or a pair of jeans with an aggressive wash. Now, the brand is making all kinds of new friends. It started in the summer of 2020, when Kanye West, now Ye, signed a 10-year deal with the brand, and started releasing round jackets and cropped hoodies. Then Ye introduced the brand to Balenciaga. Now, Gap is stacking up another collaboration, this time with legendary Harlem tailor Dapper Dan. Add it all up and you… Read Full Article