Chanel Celebrates 100 Years of Fragrance with Paris Pop-Up

Last week Chanel opened the doors of Le Grand Numéro de Chanel, a one-month-only pop-up immersive exhibit in Paris celebrating the 100 years of Chanel fragrances. As the brand helps with a 40 million Euro renovation of their usual events home, the Palais Royale, Chanel erected a temporary venue just north of the Eiffel Tower to showcase the perfumes and their histories in a carnival-themed interactive experience harkening back to 1920’s Paris. “Chanel perfumery has an existential aim,” explained Thomas du Pré de Saint Maur, Chanel’s Head of Global Creative Resources for Fragrance & Beauty, Fine Jewelry & Watches. “Le… Read Full Article