Blockbusters, Animation Maximize ICE Theater Experience, CGR Cinemas Report

When CGR Cinemas introduced its ICE Theater brand in 2017, among the first orders of business was finding films that could benefit from the LED-accented model. “Not all movies fit the ICE Theater experience,” says ICE Theaters exec Guillaume Thomine Desmazures. “For it to be valuable you need action and movement and color. If the film is more dialogue based, the format doesn’t bring any added value.” That didn’t stop the group from taking the model out for a spin. Of the five ICE optimized films released in 2017, two were action blockbusters, one a sci-fi drama, one a crowd-pleaser… Read Full Article