An Oral History of How Beautyblender Reinvented the Makeup Sponge as We Know It

In this series, we will take a look at the historical evolution of how iconic beauty products came into existence and grew so popular that they became cultural touchstones in their own right. Look into any makeup bag, and you’re almost guaranteed to find a candy-colored, egg-shaped makeup sponge. Beautyblenders (and their countless knockoffs) are so ubiquitous, it’s easy to forget what makeup sponges were like before the Beautyblender came into our lives in 2003. “I was like, ‘Somebody needs to modernize these tools,'” says the brand’s founder, makeup artist Rea Ann Silva. The traditional (and pervasive, at that time)… Read Full Article