A Good Newsletter Exit Strategy Is Hard to Find

Not a week on this still somewhat habitable Earth goes by when I don’t think about this 2017 Evan Williams profile, wherein Biz Stone, his fellow Twitter cofounder, perfectly roasts Williams’s ambition to make publishing profitable: “I was like, ‘Yeah, so does everyone else.’ How far along are we? Somewhere between zero and half a percent.” In the long arc of human civilization’s grapple with arts patronage, the internet-sized problem of monetizing digital content that Williams–type believers still cutely attempt to crack with various Rumpelstiltskinian turns of code remains the most fascinating chapter yet, only because every few years, it… Read Full Article