Madison Avenue Takes Deeper Swing at Fox’s Major League Events

Some of the nation’s big-spending advertisers are taking a new swing at one of its oldest sports. When Fox telecasts Major League Baseball’s 2022 All-Star Game from Los Angeles Tuesday night, viewers are likely to notice big-league pitches from 25 marketers that have never purchased spots in the event, including Samsung, Adobe, Banc of America, Intel, Qatar Airways and Airbnb. They will join a slew of commercials from companies like Mastercard, Geico, General Motors, T-Mobile, Apple and Google that are already regular league sponsors. “We are up 30% higher on a revenue basis in the All-Star Game than we have… Read Full Article