Music Industry Moves: The Weeknd and Binance Unite for Tour, $2 Million Humanitarian Effort; Audio Up Hires Kate London

The Weeknd and blockchain and cryptocurrency company Binance have joined forces to bring the world the first crypto powered world tour. The Weeknd’s “After Hours Till Dawn” tour, set to begin July 8, 2022, will mark the first global concert tour to integrate Web 3.0 technology for an enhanced fan experience. To kick off the tour, Binance will be donating $2 million to the XO Humanitarian Fund, which supports lifesaving emergency operations in hunger hotspots globally. Additionally, The Weeknd and Binance partnered with HXOUSE on creating a unique designed NFT collection, where a portion of the sales will also be… Read Full Article