Kanye West’s New Video Is Also a Commercial for His Next Yeezy-Gap-Balenciaga Drop

Back in February, Ye showed off the first drop of his Yeezy Gap Engineered by Balenciaga collection—an offshoot of his Gap line created in collaboration with Balenciaga creative director Demna. The marketing fell in line with Demna’s foreboding fashion, modeled by black-morph-suit-wearing, not-quite-sentient mannequins. Now the trio is back for a second round of creative exploration, and their latest campaign is relatively heartfelt. It takes the form of a new music video-slash-television commercial for the track “Life Of The Party” off of Ye’s deluxe album Donda 2—a fan-favorite song featuring André 3000 that Ye initially left off the original Donda… Read Full Article