Ekta Kapoor on Five Years of Indian Streamer ALTBalaji: ‘Understanding Mass India’s Mindset’ (EXCLUSIVE)

ALTBalaji, the streaming service started by Ektaa R. Kapoor, the undisputed queen of Indian television, turned five a few days ago. The streamer is part of Balaji Telefilms, which was started by her and her parents Jeetendra Kapoor and Shoba Kapoor in 1994 and is the single largest television content producer in South Asia. Recently, the hitherto SVOD-only ALTBalaji added an AVOD offering, which caters to 10 million monthly active users. Overall, the platform has 35 million subscribers with 2.9 subscriptions sold in the first quarter of 2022 alone. From launch, the streamer’s goal was to tap into the smaller… Read Full Article