Re-Framing Fitness with Melissa Bentivoglio and Lee Beltzberg

In the last big startup bubble, every new unicorn was “the Uber of ” its respective industry. Then during the pandemic, we started to see a new formulation: “the Pelotons of ” home fitness. Hot on the heels of the at-home workout company’s stock explosion, companies like Mirror, Tonal, and CLMBR jumped on the bandwagon, scooping up customers who were sick of being cooped up at home. Already, though, the herd has thinned, with even Peloton adjusting their projections and watching their stock price plummet. Amid this tumult, Torontans turned Miami locals Melissa Bentivoglio and Lee Belzberg have quietly been… Read Full Article