JTBC’s New Look as Studio LuluLala Heralds Plans to Expand to the Next Level

Korean TV powerhouse JTBC is upping its game and changing its name in order to stay at the forefront of the worldwide Korean content explosion. While the parent broadcast group will keep the JTBC monicker, its 15-strong cluster of production companies have been renamed Studio LuluLaLa, or SLL, instead of the prosaic JTBC Studios. The word ‘Lululala’ is used in Korea to express joy and adventure. And it translates easily enough. More persuasive is the KRW3 trillion ($2.4 billion) that SLL is now promising to put into content production over the three years 2022-2024. That number, revealed at a press… Read Full Article