How a Luxury Brand Best Known for Silk Scarves Made the Next Great Watch

Recently, I met a serious watch fan named Nico. He didn’t want to describe himself as a “big collector,” but his collection of legendary five- and six-figure pieces from the industry’s most revered houses suggested otherwise. We were in touch because I’d been looking for folks who’d recently bought watches from Hermès, the French house famous for its fancy silk scarves and, if you’re Drake, future-wifey-worthy bags. I can’t say I was expecting someone like Nico, who owned many of the watch world’s established icons. The purchase even took Nico somewhat by surprise. His wife is a longtime fan of… Read Full Article