Passover at Coachella: How Jewish Festival-Goers Squeezed a Seder Between Showtimes

“I snuck a shank bone into Coachella,” Nate Auerbach said Friday, standing outside the VIP Rose Garden at Coachella, amid sparkle-dress clad hordes of partiers. “Most people sneak… other things.” Auerbach — a partner at Versus Creative, a marketing company that runs the social content for Coachella amid other Goldenvoice events – was getting ready to set up a Seder, the traditional Jewish meal for the first night of Passover, at Outstanding in the Field, the $275-per-person dinner series that happens every night in the VIP section of the festival. He secured a ticket-buying partnership with the dinner organizers, worked… Read Full Article