Party Girl Beauty is The Post-Wellness Trend Taking Over TikTok

Over the past few years we’ve been inundated with “clean girl” beauty looks. A trend on TikTok, with over 90 million views on the hashtag #CleanGirl, the idea fits neatly into this decade’s emphasis on wellness over everything and defining the 2020s adaptation of the “no makeup” makeup look. While each video varies slightly, they generally feature dewy skin, neatly brushed eyebrows, blush, and a hint of mascara for an overall “clean” effect. Many creators taking part in the trend are also slicking back their hair into a low ponytail or bun, with a middle part (of course), Y2K hair… Read Full Article