How Should We Think About What We Pay for Clothes?

How much would you pay for a white T-shirt? $5? $20? $50? Whether you care about brand names, sustainability credentials, material options or not, cost is one of the biggest factors that influences our buying decisions. Clothing has never been more affordable or accessible, with everything from ultra-cheap fast-fashion brands like Shein, FashionNova and Boohoo to high street giants like Zara and H&M available to shop 24/7 with just a few taps on our devices. For the cost of a coffee, you can buy a whole new outfit. Meanwhile, we’re bombarded with messaging telling us to buy, buy, buy, with… Read Full Article