HBO Max International Chief Johannes Larcher to Deliver Keynote at MIPTV

Johannes Larcher, the head of HBO Max International, is set to give a keynote address at MipTV, the international TV showcase which will make a comeback as in-person market in Cannes after going virtual due to the pandemic. Larcher will discuss the launch of HBO Max, the WarnerMedia-owned streaming platform, in 61 territories worldwide. The executive will also provide further insights on both the streamer’s strategy and wider industry issues and trends. The streamer, which launched in May 2020 and brings together the brands of Warner Bros., HBO, DC, Cartoon Network and Max Originals, recently rolled out across an additional… Read Full Article