Paramount CEO Says Disney Plus Launching Ad-Supported Option Is ‘Validation of the Strategy’

Paramount Global CEO Bob Bakish says Disney Plus’ decision to launch a cheaper, ad-supported version later this year is “validation of the strategy” which Paramount (recently rebranded from ViacomCBS) itself uses for a tier of its streaming service Paramount Plus. “They’re 100% right,” Bakish said during Morgan Stanley’s Technology, Media & Telecom Conference Tuesday, when asked about Disney’s announcement last week to roll out an ad-supported subscription plan for Disney Plus, to launch first in the U.S. in late 2022. It hasn’t revealed the cost of Disney Plus with ads, only that it will be less than the regular no-ads… Read Full Article