Fashion

Must Read: How Von Dutch Spurred the Rise of Influencer Culture, Revolve Launches Ambassador Program
Photo: Frederick M. Brown/Getty Images These are the stories making headlines in fashion on Friday. Von Dutch and the rise of influencer culture Lauren Puckett-Pope interviews Andrew Renzi, director of the Hulu docuseries “The Von Dutch Curse,” for Elle, exploring the lasting cultural impact of the early-aughts fashion label. Discussing the brand’s use of celebrity “influencers” before that was even a term, Renzi says, “It was such an iconic symbol of that time period. [The Von Dutch team] were like, We have a logo brand; let’s make value out of that currency, and let’s get people to come in.’ I… Read Full Article
By fashionista
0