How The Internet Is Reacting To Ariana Grande’s r.e.m Beauty

In news that will surprise no one, Ariana Grande’s beauty brand was released earlier this week with huge aplomb. Called r.e.m beauty, the launch is part of a huge uptick of celebrity beauty brands — r.e.m’s point of difference being that celestial, futuristic aesthetic Grande is known for. Named after a track on her 2018 album Sweetener, the brand launched with Chapter One: Ultraviolet, a 12-piece collection comprised of lip, eye and face products, as well as fake lashes. According to Instagram, the singer has been working on the venture for over two years, testing various concepts and samples on… Read Full Article