Warner Music Launches WMX Services Division for Artists, Labels and Brands

Warner Music Group has announced the launch of WMX, a services division that is intended to connect artists with fans and amplify brands. The new division includes a rebranded WEA commercial services & marketing network, as well as the company’s media & creative content arm. (WEA, an acronym that dates back 50 years, stood for Warner-Elektra-Atlantic and has long been the name of WMG’s physical-product distribution unit.) According to the announcement, the rebrand brings into focus key aspects of Warner Music’s value proposition to artists, including a centralized in-house creative agency that encompasses merch and D2C, alongside expertise in streaming,… Read Full Article