Substack Just Hit a Major Milestone. Can Big Media Outlets Punch Back?

Substack announced Monday that there are more than one million paid subscriptions to publications on its platform—or, as the company put it, “a million reasons to believe this opportunity is larger than anyone guessed.” According to NiemanLab, Substack now has twice as many subscriptions as it claimed to have 10 months ago and four times that of December 2020. “These are subscriptions that didn’t exist before—they’re not being siphoned off from traditional media outlets or redistributed from other platforms,” Substack wrote in a post. “They represent a rush of new money into the media ecosystem, the vast majority of it… Read Full Article