Olympic Games European Broadcasting Rights to Be Shared by EBU, Warner Bros. Discovery

Following a secret joint bid from Warner Bros. Discovery (WBD) and the European Broadcasting Union (EBU), the broadcasting rights for the next Olympic Games cycle are set to be shared between the two media companies. The new rights agreement covers the 2026-2032 period, which includes the 2026 winter games in Italy and the 2028 summer games in L.A. It does not include the 2024 Paris Olympics. The news comes following uneven free-to-air coverage of the Tokyo Olympics 2020 (which took place in 2021 due to the COVID-19 pandemic) after Discovery Communications, as the company was still called pre-merger, purchased the… Read Full Article