The Unlikely TikTok Success Story of Derm-Beloved Sunscreen Brand EltaMD

EltaMD has always had the potential to be one of the greats: The brand has been around since 2007 (though it originally began as a wound-care company in 1988), and its products are sold at retailers like Dermstore and Bluemercury. Prices top out at around $60 for a face serum, though most hover around $30. The formulas are simple yet effective, and highly recommended by hordes of dermatologists. But with its straightforward packaging, EltaMD is not what the kids might call #aesthetic. “As a professional skin-care brand with a deep medical heritage born out of wound healing, our brand persona… Read Full Article