Are Branded Luxury Yachts the New Frontier of High-End Travel?

The monogrammed robe really says it all. There it hangs in the gleaming white marble bathroom, conveniently perched within arms reach of the tub, which, by the way, has been filled to the brim with rose petals. Subtle, but just conspicuous enough, an entire brand philosophy ingeniously encapsulated in a single piece of terrycloth. The brand in question here is Four Seasons, and its philosophy? That luxury is its love language. “It’s these little unscripted gestures that create a sense of the bespoke,” says Marc Speichert, the company’s Executive Vice President and Chief Commercial Officer, who then relays an anecdote… Read Full Article