Avatar: The Way of Water Is Swimming Upstream to Profitability

Hollywood accountants have got their slide rules and abacuses in overdrive as they try to answer this simple question: will Avatar: The Way of Water make money? The answer, right now, seems to be … probably? Public interest in a movie’s box office receipts sometimes seems to overshadow the work itself and is surely the most visible example of the push-pull between art and commerce in our culture. But when it comes to James Cameron, it is understandable. This is a filmmaker who, time and again, has dramatically gone all-in with his chips and come away a winner. He’s got… Read Full Article