Will Ferrell Wears a Game-Changing Watch

Welcome to Watches of the Week, where we’ll track the rarest, wildest, and most covetable watches spotted on celebrities. Will Ferrell’s Zenith El Primero is like the descendent of a great and history-changing individual. In 1969, Zenith was part of a historic watchmaker chase to invent the world’s first automatic chronograph—a timepiece with a stopwatch function that didn’t need to be manually wound every day. This development would be a huge advancement for Swiss watchmakers who needed to make their pieces more functional and easy to use on a daily basis. Three different brands were engaged in warfare for automatic… Read Full Article